Tourism, Bowen Island and other stuff that comes to mind


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February 21, 2007, 3:36 pm
Filed under: Uncategorized

Quoted from http://www.tourismexchange.com/exchange/en/cobrand/ctc/getArticle.jsp?articleID=3819&languageID=1:

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CANADIAN TRAVEL INTENTIONS UP 11 PER CENT
The Hotel Association of Canada (HAC) has released new market research data that reveals that in 2007 11 per cent more Canadians intend to travel in Canada than in 2006, continuing a steady increase over the past few years (57 per cent of Canadians said they would travel in Canada in 2005, 67 per cent in 2006 and 78 per cent in 2007.)

Conducted by FH Canada Research, the survey of Canadian travellers is the third annual Canadian Travel Intention study conducted by the Hotel Association of Canada.

It also highlights that 71 per cent of Canadians are planning to get to their leisure destination by car, with more Quebecers than any other Canadians using their car to travel to their leisure destination (76 per cent). Ninety per cent of leisure travel respondents want to receive friendly service once they arrive. They indicated this is more important to them than if the lodging property has a pool, a restaurant/bar or the Internet, and something a majority said they would pay $20 a night more for.

“We continue to take the pulse of our lodging industry annually so that our members can provide the service Canadians demand and offer the products and packages that continue to reflect our changing society’s wants and needs,” says HAC president Tony Pollard.

The Internet continues to gain ground in the lodging industry, with the survey determining that leisure and business travel reservations by telephone are decreasing at the same rate as Internet reservations are increasing. Forty-six per cent of Canadians say they will be making their leisure reservations by phone, a decrease of four per cent over 2006 figures. Of those using the telephone, 52 per cent said they will be calling the hotel directly and 46 per cent said they will use a 1-800 number.

The Internet is up four per cent over 2006, at 33 per cent and up from a reported 29 per cent in 2005. There is still a digital divide, however, with urban leisure travellers using the Internet more than their rural counterparts.

Forty-two per cent of business travellers make their reservations by telephone and 28 per cent use the Internet. Business travellers (10 per cent) are more apt to use a travel agent than their leisure counterparts (five per cent).

“This tells hoteliers that their web sites have to be up to date, easy to navigate and that the online reservation process must be fast and simple,” says Pollard. “We also know how important it is for our members to have excellent staff on the phones at their facilities because more of their leisure travel guests are contacting the property directly than are calling a toll free number.”

Long family vacations continue to be a thing of the past, with 62 per cent of Canadians saying they will take a long weekend holiday in 2006.

Other findings:

Leisure travellers would rather eat than swim, when asked which of the two choices is most important, 57 per cent chose a restaurant over a pool. They also indicated they will pay more for a lodging that is located close to the attractions they are visiting. Almost 25 per cent of all leisure travellers said that a spa was important to them.

Faced with similar trade-offs, business travellers’ value proximity to their work above anything else, and will pay significantly for it — with 50 per cent stating they would pay $40 a night more for a room at a lodging that is close to their business destination.

Only one-third of business travellers value a business centre at a lodging property or a health club. The use of Blackberries and free wireless seem to be making the business centre a thing of the past for almost 70 per cent of business travellers.

Author

-First name Canadian

– Last name: Travel Press

– Company: Baxter Travel Group

-Email: ctp@baxter.net

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