Tourism, Bowen Island and other stuff that comes to mind

February 9, 2007, 9:49 pm
Filed under: Uncategorized

Quoted from


While clearly a niche travel market, culinary travel involves millions of travellers spending billions of dollars. Overall, more than one-in-ten American leisure travellers have engaged in some type of culinary or wine-related activity while travelling within the past three years. Beyond participating in culinary activities on trips, travellers can be further divided into groups based on how central these activities have been to their trip and the planning process.

According to a new report released by the Tourism Industry Apssociation and Edge Research:

Just under one in ten leisure travellers report that food or wine-related activities were a key reason they took a trip or were a factor in their choice of destinations. These are classified as “Deliberate” Culinary Travellers.

Another segment of leisure travellers can be classified as “Opportunistic” Culinary Travellers, meaning that they took at least one trip where they sought out culinary activities, but these were not a factor in choosing destinations.

Finally, another sub-group of leisure travellers can be classified as “Accidental” Culinary Travellers because they participated in culinary activities on a trip “simply because they were available.”



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